About Us

Established in 1990. Reinvented in 2020.

In 1990, a little bra boutique in New York opened its doors and started a revolution in bra fitting. Women came from across the country to experience the best bra fittings on the market. That little boutique was Linda’s, and their vision was simple but powerful: to use their expert bra fitting skills to help their customers look and feel their best! 

In 2020, a small entrepreneurial team with years of experience in the lingerie industry saw an opportunity to bring the boutique’s legacy into the next evolution of bra shopping. Building on years of experience, they wanted to empower women to not only love their bras—but to make shopping easy, convenient, and effortless. No fit quizzes. No stacks of bras to return. No frustrating trips to department stores. Just perfect-fitting bras brought to you by our dedicated team of experts. We only carry the best products, and we are here to guide you every step of the way. 

WeFit is more than a boutique; we are a team of women working hard to support and empower other women to love the way they look and feel.

 Empowering women to love the way they look and feel.