Your Shopping Experience

Your Shopping Experience

 We believe lingerie shopping is an opportunity for self-care, so we designed our New York City boutique to do just that. Our NYC location is a safe and serene space where you’ll feel comfortable and supported, and our online boutique mimics that same feeling.

 We make it our mission to understand your unique needs and deliver a customized experience (ie no sifting through countless rows of bras or filling out bra fit questionnaires!). We know your lives are busy, so we’re here to do the work for you. Our professional Bra Fit Experts select and bring you bras or activewear from our curated selection of premium brands in a range of styles and prices. Whether you need a new bra or a new bra wardrobe, you’ll leave feeling refreshed, inspired and excited.


Personalized Fit Advice

 Our mission is to bring you bras that fit you just as you are. From A to N cups, nursing moms, first-time bra wearers, cancer survivors, weight changes and everything else women experience, we are here to fit you with the bras you’ll feel comfortable and confident in. We love seeing the smiles that come with wearing lingerie that looks, fits and feels amazing, and we love seeing our customers walk taller than they did before.



Meet our Bra Fit Experts

 Our professional Bra Fit Experts have worked decades to empower women with the perfect fit. We’ve fit thousands of women, and are certified for mastectomy and prosthesis bra fitting. With our expertise and experience, we’ve created a new way of building your bra wardrobe that doesn’t just fit your body but fits the whole person.

 WeFit is more than a boutique; we are a team of women working hard to support other women to love the way they look and feel.