Brands

This bra wins our Bra Fitter’s award for most comfortable and seamless lace from B to H cup. The plunge silhouette is flattering, and the cups are constructed with a unique stretch lace and seam-free finish for a smooth fit. Every detail we look for in a perfect-fit bra is here. No-slip convertible straps are an added bonus.

A great minimizer is like the unicorn of bras, and we’ve found one! Designed to reduce the appearance of the bust, this minimizer supports, shapes and celebrates your curves. We love the lace details that make this bra feel special. A favorite in our fitting rooms.

A D+ strapless bra that’s jumping jack-tested and red carpet worthy. We fit this bra on countless women who never thought they’d find a full-busted strapless, and we can tell you, this one is different. The foam cups lift, separate and shape with coverage that holds you in place. Extra details like a cushioned band, smoothing back and hidden boning make this a clear winner. Now that’s worth an Oscar.

Featuring full-coverage cups that lift, support, and minimize the bustline up to one inch, this bra maximizes the way you look and feel. Confidence comes easily when you wear this underwire minimizer bra with of-the-moment styles or casual fashions. Designed to deliver the ultimate wearing experience, this supportive, underwire minimizer bra is the perfect foundation for any look you build on top.

The extreme control plus sports bra was developed specifically for cup sizes up to K cup. The five-part cups offer plenty of cup depth and firm fit. Seamless comfort, special ventilation zones, a functional double shoulder strap.

C to H cup ladies, we’ve got your t-shirt bra. This one-and-done wonder works under all your outfits, feels comfortable, and gives you a flattering shape. This bra’s hero quality is its lightweight foam cups with a 4-ways stretch that fits like a dream and contours your shape. Details like mesh lining in the band and a u-shaped ballet back means it’s supportive and comfortable from every angle. Did we mention it’s invisible under clothes? Now that’s just magical.

This bra wins our Bra Fitter’s award for most comfortable and seamless lace from B to H cup. The plunge silhouette is flattering, and the cups are constructed with a unique stretch lace and seam-free finish for a smooth fit. Every detail we look for in a perfect-fit bra is here. No-slip convertible straps are an added bonus.

Experience ultimate shape and support with Elomi’s Smooth Moulded Bra in the essential Black & Sahara colourways. Crafted from ultra-light fabric for complete comfort against the skin, while the tulle top cup gives a lighter look to the must-have style.

*Please order your UK cup size* (Size Guide)

Three-section opaque wire bra with a check pattern, creating a fresh young look. The supportive cups lift your breasts, which are also beautifully centered by the side section. Try on a Madison once and you’ll understand right away why this series has so many fans. The unique, perfect fit of the lace against your body gives larger breasts the ideal support. And those playful checks are sure to really brighten your day. Mysterious, sexy, strong: this bra has it all.

Make the most of your natural silhouette with the Matilda Plunge Bra in a signature Black colourway, featuring contemporary bead embroidery. Three piece cups plus side support panels create forward shape, uplift and support in sizes in DD - K.

*Please order your UK cup size* (Size Guide)

Some days (okay maybe most days), you just want a flattering t-shirt bra that works under everything. No over-thinking, no messing with your outfit, just a seamless, fabulous basic you can rely on. This is that bra. We love the foam cups that shape without feeling heavy, the graceful plunge silhouette, and the pretty details. Because even under the most basic outfit, we always deserve to feel special.

When you want a little more style from your t-shirt bra, call on this perfect-fit favorite. Lightly lined 3D spacer cups form to your curves and move with you for all-day comfort. We’re especially fond of the lace overlay under the cups—it’s stylish and yet seamless under tops. It’s our little secret!

FINAL SALE (may not be returned or exchanged)

So dreamy and beautiful you’ll want to show it off, but so comfortable you’ll forget it’s there. A modern floral lace that hugs your curves and lays flat for a seamless look under clothes. Bonjour, easy chic.

This bra wins our Bra Fitter’s award for most comfortable and seamless lace from B to H cup. The plunge silhouette is flattering, and the cups are constructed with a unique stretch lace and seam-free finish for a smooth fit. Every detail we look for in a perfect-fit bra is here. No-slip convertible straps are an added bonus.

A great minimizer is like the unicorn of bras, and we’ve found one! Designed to reduce the appearance of the bust, this minimizer supports, shapes and celebrates your curves. We love the lace details that make this bra feel special. A favorite in our fitting rooms.

The extreme control plus sports bra was developed specifically for cup sizes up to K cup. The five-part cups offer plenty of cup depth and firm fit. Seamless comfort, special ventilation zones, a functional double shoulder strap.